Generating Media has been working with private property owners all over the globe from St. Barts to St. Tropez for many years. These owners wanted to enter their properties into the short term rental market in order to generate short term rental revenue to help offset their operating expenses.

Private properties do not have brands like hotels or resorts. Therefore, our challenge was to create a customized brand for each owner. Each property requires a complete discovery review of the key selling features and challenges that are required to overcome. This is a very sensitive issue as property owners are very attached to their homes. We’re very candid and straightforward that they will need to let go of their emotional attachment. By entering their property into the short term rental market their property is transformed into a business. With our years of experience working with thousands of properties at all price points, we have the experience and knowledge of what works and what are obstacles will prevent potential renters from converting.

Without a doubt, the two most requested features from potential renters are great views and pool. This is important to know because the photographs and videos we publish must be directed to what the potential renters put high on their priority list. Encourage you to visit just a few of the websites we have published that include our photographs, videos, and descriptions to provide you with the spirit and passion we try to bring to each presentation.

Judgments and buying decisions are not always rational or optimal. Instead, they are based on psychological principles of how people perceive and process information. One of the first questions we asked ourselves is why do people rent villas in the Caribbean, Europe, Mexico, Costa Rica or anywhere for that matter. The answer is quite simple. People want to feel taller, thinner, smarter, sexier, and a lot more fun to be with during their stay. If the rental property can make them feel that way they will express to everyone they had a great time, which will generate referrals as well as most likely a repeat guest.

Our goal at Generating Media is to help the private property owner best position their property villa rental market place by publishing engaging and stimulating photographs and videos.

If you have a vacation rental property and would like to see increased results, contact us now.