The Power of Awe

CieloMar - Peninsula Papagayo - Costa Rica (www.cielomarvilla.com)

Awe is a complex emotion. Albert Einstein noted, “The most beautiful emotion we can experience is the mysterious”. Awe is the sense of wonder and amazement that occurs when someone is inspired by beauty or might. It expands one’s frame of reference.

At Generating Media it is our goal to publish photographs and videos that make people go “AWE”. Take for example this photograph. You’re looking over a 90-foot infinity pool at a property called CieloMar located in Peninsula Papagayo, Costa Rica. Potential renters can visualize themselves by the pool at the magical moment. If our content can stimulate their emotions to express “AWE”, it is one step closer to a rental conversion.

Below is a short video clip of a series of night photographs of a very seductive villa on St. Barts. The reflections off the rocks and pool project an over powering engaging environment that day time photographs can not project.