Generating Media

View Original

CieloMar Villa Peninsula Papagayo Costa Rica

CieloMar Villa Peninsula Papagayo, Costa Rica

We’ve been representing CieloMar, which is a six bedroom short term villa rental located at Peninsula Papagayo in Costa Rica, since it’s original design and development. Our services continue to include publishing and managing all content on its website…photographs, descriptions, amenities list, pricing, terms & conditions, and availability.

This also translates to handling all questions from potential renters and the logistics of confirming a reservation. Once the reservation is confirmed then comes the tasks of helping with the planning of the guests stay: flights, transfers, provisions, car rentals, activities, and anything relevant to the guests adventure.

In order to capture the imagination and emotion of a potential renter, we do not just take photographs, but publish a full menu of videos. Our goal is about tapping into potential renters genuine enthusiasm. We want them to find CieloMar interesting. This means we search for interesting things to show them. Interesting things are entertaining and reflect a positive approach. If we make it interesting enough, it will stimulate a “call to action” to reach out for more information. This brings them one step closer to generating a reservation.

The prevailing question we continue to ask ourselves is how do we want the viewer to feel after viewing our content? What underlying emotion do we want to target? Our photographs and videos must be designed to evoke people’s inner most feelings. In other words, build an emotional connection.

If you’re a home owner looking to place your property in the short term rental inventory or a current owner that would like to increase their villa rental revenue, please contact us. We would be happy to put together an action and strategic plan to help you reach your goals.

Robert M. Brown @ 617.899.9812

Below you will find a series of photographs and videos we have published that are designed to activate emotions.