How to use emotion to rent or sell your home

La Danse des Etoiles - St. Barts - www.ladansedesetoiles.com

If you want to create a strong brand identity you need to invite and create a more intense relationship with your target audience. This requires you to break through in any product of service category by offering an emotional relationship that your competition can not match.

At Generating Media we look to focus on the emotional message. It must be strong exciting and authentic. We look to find innovative insight into what the consumer really wants - and then play to that with our photographs and videos.

Every real estate purchase involves an emotional connection with the property. The above photographs were published not so much to show the features of the bathroom, living room, and outdoor living space, but on the emotions of the potential buyer. We want to stimulate their imagination enough to get them to visualize themselves using these spaces.

This concept also relates strongly to the short term renter. Every villa is identified with a name, but the majority of renters can not remember the name of the villa after they rented it, but they do remember how the villa made them feel. The features of this property including the furniture, amenities, and especially the lighting was targeted to make the renters feel good. The better they feel about staying there the more likely they will be a repeat client and provide a referral.

We encourage property owners and real estate agents to step back and try to see the properties with a pair of open eyes and emotions. Try to imagine what it feels like to see and explore the property for the first time. Not only does Generating Media publish photographs and videos, but we can provide guidance to property owners what they could do cost-effectively to modify their properties to provide more intense emotional connections to potential buyers.

Vacation RentalRobert BrownMay 12, 2020villa management, st. barts, vacation rental, villa photographyComment