Taking a risk is important to create change

Every client we connect with constantly reminds us they have limited resources. At Generating Media we only want to publish photographs and videos that will really make a difference, and this means being very clear on what they do, who they are, and what they offer. We focus on products, experiences, and promotional efforts that will genuinely break through.

Not only do we want to make recommendations as to what the client might want to do, but also what they might want to stop doing. In reviewing their marketing platform that includes both internal and external. We might suggest which activities might be diluting their brand. The goal is to allow the creation of photographs and videos to present the strong points of difference to prevent their brand from being mediocre.

No matter what the business or service, Generating Media suggests to take a bold position in every promotional piece. Clear communication alone is not enough - capturing the targeted customer’s imagination must be the objective.

To capture the imagination of a potential renter for a property called CieloMar, which is located at Peninsula Papagayo in Costa Rica that we represent (www.cielomarvilla.com), we knew we had to publish engaging content that brought enthusiasm and was startlingly impressive. Standard stock type photographs were not going to do the trick. With the help of one of our several drones, Phil Brown, who is our certified drone pilot, took to the skies right through the window! His work is a piece of marketing activity that has surprised, strongly entertained, and prompted lots of conversations.