It does not require a costly ad agency or millions of dollars in focus groups to get people to feel emotion. Our approach is to take photographs and video that produce an emotional connection. Night photographs represent a magical tool that works.
Read MoreAt Generating Media we make an effort when we take photographs and videos, no matter what the subject, to focus on feelings; the underlying emotion that motivates people to take action and one way we achieve this is by showing night & day photographs.
Read MoreTaking a photograph that includes the pool, flotation devices, rock formations, and the stone wall creates a far more emotional stimulation when it is photographed at night.
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